✦ Copywriter & Social Media Strategist

Your words
change lives.
Let’s make sure
the right people
find them.

Hi, I’m Clay — and I help authors and mental health professionals show up online with strategy, storytelling, and a whole lot of soul.

Social media mockup — Real Estate
Social media mockup — Podcast
Social media mockup — Pet Brand
+1,607%
reach increase in 7 days
🚀
Top 9
hashtag ranking
Social Media Strategy Copywriting Content Creation Video Editing Hashtag Strategy Instagram Growth Caption Writing Brand Voice Social Media Strategy Copywriting Content Creation Video Editing Hashtag Strategy Instagram Growth Caption Writing Brand Voice
Clay — Social Media Strategist
Dog momma 🐶 Cat momma 🐱 8 years of writing ✍️ DevCom graduate 🎓
About Clay

I started out as a customer service rep who moonlighted as an admin assistant — until I realised I could actually build something with this writing obsession of mine. So I did. And I haven’t stopped since.

💡

My degree in Development Communication taught me that the right words, in the right hands, can genuinely change how people see themselves and the world around them. That’s not a small thing. That’s everything.

Who I serve

Authors.
Mental health
professionals.

I’ve worked across industries — real estate, law, podcasts, car shows — but these days I’m intentional. I work with the people doing the most meaningful work in the world. If that’s you — hi, I’ve been waiting for you.

🩺

Plot twist: when I’m not crafting captions, I’m playing healthcare virtual assistant for a private psychology practice in Australia — owned by a registered psychologist with 10+ years of experience. Translation? I don’t just understand the mental health space from the outside looking in. I’m quite literally in the room (well, the inbox) where it happens.

5+
Years in social media marketing & copywriting
8 yrs
Of writing experience across industries
+1,607%
Reach increase achieved in just 7 days
Top 9
Posts ranked out of 14,000+ under one hashtag
Let’s chat →
What I Do

Everything your presence needs to thrive...

You focus on changing lives. I’ll make sure the right people find you — with strategy, beautiful content, and words that actually connect.

Social Media Management

Full-service account management — strategy, content planning, posting, engagement, and growth. You focus on your work; I handle your online presence.

Copywriting

Captions, bios, email sequences, website copy — words crafted to speak directly to your audience and move them to action. No filler, just resonance.

Content Creation

Scroll-stopping graphics, carousels, and templates that look and feel unmistakably like you. Visual storytelling with strategy baked in.

Video Editing

Quick, polished edits for your everyday social content — Reels and short-form videos that hook viewers in seconds. (Want next-level, pro-grade editing? Keep scrolling — I’ve got someone for that. 👀)

Hashtag Strategy

Research-backed hashtag sets that get your posts into the Top 9 — reaching thousands of fresh eyes beyond your current followers.

Analytics & Insights

Monthly reporting, KPI tracking, and strategic pivots based on data. Your growth isn’t left to guesswork — it’s planned, measured, and compounded.

🤫
Psst... I have a confession

Something I've been meaning to tell you about video editing.
Click to hear the tea. ☕

🎬
Confession Time

Okay, here it is.

I used to edit every single video myself for 5 years straight — until THE Man swooped in. Now he’s the secret weapon behind my talking-head videos (the ones where it’s just me, chatting to you through the screen). I’m still your go-to for everything social media — captions, posts, strategy, all of it, no outsourcing. But if you ever want next-level, professional-grade video editing, that’s when I tap him in and hand you his portfolio. Two creatives, one power couple, your content levels up. ✨

My Work

A mix of passion projects & real clients

These are self-initiated mockups I designed before AI tools existed — built to show potential clients my style and range before I had formal experience. All created from scratch, completely original, and yes — this was all before AI became a thing.

All Real Estate (Mockup) Medical Spa (Mockup) Pet Brand (Mockup) Product Brand (Mockup)
Pet Brand · Mockup
Pet Brand · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Medical Spa · Mockup
Medical Spa · Mockup
Medical Spa · Mockup
Medical Spa · Mockup
Medical Spa · Mockup
Medical Spa · Mockup
Product Brand · Mockup
Product Brand · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Real Estate · Mockup
Medical Spa mockup Medical Spa
Medical Spa mockup Medical Spa
Pet Brand mockup Pet Brand
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Medical Spa mockup Medical Spa
Pet Brand mockup Pet Brand
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Medical Spa mockup Medical Spa
Pet Brand mockup Pet Brand
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Medical Spa mockup Medical Spa
Pet Brand mockup Pet Brand
Real Estate mockup Real Estate
Real Estate mockup Real Estate
Medical Spa mockup Medical Spa
Real Estate mockup Real Estate
Real Estate mockup Real Estate

Want to see the full portfolio?

I keep the complete collection private to protect my clients. Drop your email and I’ll send it to you personally — not through a bot, not through an auto-reply. Just me, saying hi. 🌸

(You’ll hear back within 24 hrs — I actually read every single one.)

Request the Full Portfolio ✦
Real Results

Numbers that speak for themselves

These aren’t hypotheticals. These are screenshots from real client accounts after I got to work.

+1,607%
Reach increaseAchieved in just 7 days of strategy implementation
+875%
Accounts engagedWeek-over-week through targeted content strategy
Top 9
Hashtag rankingOut of 14,200+ posts under #usarealtor
Top 20
Out of 5,000+Content ranked among the most visible in its niche
"All these improvements — after just 7 days of strategy implementation. Imagine what consistent, intentional work does over months."
Client work sample
Client work sample
Client work sample
Client work sample
What Clients Say

Don’t just take my word for it

Real words from real humans who trusted me with their voice.

Cher Alexis Villacorte-Brown
★★★★★

"Working with Clarenze was wonderful. I asked her to do IG templates for me in under 24 hours and she delivered within the time frame and with excellent quality. Would hire again for more future projects!"

— Cher Alexis Villacorte-Brown
Allah Golez Donaire
★★★★★

"Before Clarenze jumped in, we weren't sure if an outsider could really get what we were trying to say. But then she totally flipped the script. She didn't just meet our expectations — she soared right past them! Clarenze pours her heart into every word."

— Allah Golez Donaire
Geselle Andoy
★★★★★

"She's super creative and can give precise output. You'd really be satisfied with her output, and won't ask for anyone else to do the job. Clarenze never settles for the bare minimum and always exceeds expectations."

— Geselle Andoy
Edison Cui — Quality Analyst
★★★★★

"She is a great communicator and can definitely expound ideas effortlessly. Very organized, meticulous, and her humility despite her talent is what makes her more likeable."

— Edison Cui — Quality Analyst
Ryan Christopher Mendoza
★★★★★

"I've reached more audiences with numbers I never expected to gain. She definitely presented my voice through her captions. She did more than I expected."

— Ryan Christopher Mendoza
Lore Calapardo-Osano
★★★★★

"She made a really good article. Expectations were met. I also gained new learnings especially in feature writing from her. She's hardworking."

— Lore Calapardo-Osano
Ruby Joy Dazo
★★★★★

"Her reliability, trustworthiness, and exceptional writing skills made the process smooth and enjoyable. She consistently delivered high-quality work and maintained a professional and cooperative attitude throughout."

— Ruby Joy Dazo
Cher Alexis Villacorte-Brown
★★★★★

"Working with Clarenze was wonderful. I asked her to do IG templates for me in under 24 hours and she delivered within the time frame and with excellent quality. Would hire again for more future projects!"

— Cher Alexis Villacorte-Brown
Allah Golez Donaire
★★★★★

"Before Clarenze jumped in, we weren't sure if an outsider could really get what we were trying to say. But then she totally flipped the script. She didn't just meet our expectations — she soared right past them! Clarenze pours her heart into every word."

— Allah Golez Donaire
Geselle Andoy
★★★★★

"She's super creative and can give precise output. You'd really be satisfied with her output, and won't ask for anyone else to do the job. Clarenze never settles for the bare minimum and always exceeds expectations."

— Geselle Andoy
Edison Cui — Quality Analyst
★★★★★

"She is a great communicator and can definitely expound ideas effortlessly. Very organized, meticulous, and her humility despite her talent is what makes her more likeable."

— Edison Cui — Quality Analyst
Ryan Christopher Mendoza
★★★★★

"I've reached more audiences with numbers I never expected to gain. She definitely presented my voice through her captions. She did more than I expected."

— Ryan Christopher Mendoza
Lore Calapardo-Osano
★★★★★

"She made a really good article. Expectations were met. I also gained new learnings especially in feature writing from her. She's hardworking."

— Lore Calapardo-Osano
Ruby Joy Dazo
★★★★★

"Her reliability, trustworthiness, and exceptional writing skills made the process smooth and enjoyable. She consistently delivered high-quality work and maintained a professional and cooperative attitude throughout."

— Ruby Joy Dazo
How It Works

Simple steps. Lasting impact.

1
We Connect

A discovery call where we talk your brand, your goals, your audience, and what success looks like for you.

2
I Get to Know You

Deep dive into your voice, your values, and what makes your work worth sharing — because it absolutely is.

3
Strategy Is Built

A custom content plan made specifically for your goals, your audience, and your platform. No templates. No copy-paste.

4
We Put It to Work

Content goes live, results get tracked, and we refine and grow — together. I treat your brand as my own.

Ready to let the
right people
find your words?

Handling social media on your own can drain your energy in the long run. Let’s build a presence that works — so you can focus on the work that matters most.

First — tell me who you are:

Book a Free Call ✦
🌸

A little note before you click!

That beautiful button right there? It’s specifically reserved for those who are 99% sure they want to work with me.

If that’s you — go right ahead, I can’t wait to meet you!

But if you’re still on the fence, no pressure at all! Take your time exploring my website, peek at my portfolio, and let the work speak for itself. I’ll be right here when you’re ready. 🌷

I’m ready — let’s go! ✦