Hi, I’m Clay — and I help authors and mental health professionals show up online with strategy, storytelling, and a whole lot of soul.
I started out as a customer service rep who moonlighted as an admin assistant — until I realised I could actually build something with this writing obsession of mine. So I did. And I haven’t stopped since.
My degree in Development Communication taught me that the right words, in the right hands, can genuinely change how people see themselves and the world around them. That’s not a small thing. That’s everything.
Who I serve
Authors.
Mental health
professionals.
I’ve worked across industries — real estate, law, podcasts, car shows — but these days I’m intentional. I work with the people doing the most meaningful work in the world. If that’s you — hi, I’ve been waiting for you.
Plot twist: when I’m not crafting captions, I’m playing healthcare virtual assistant for a private psychology practice in Australia — owned by a registered psychologist with 10+ years of experience. Translation? I don’t just understand the mental health space from the outside looking in. I’m quite literally in the room (well, the inbox) where it happens.
You focus on changing lives. I’ll make sure the right people find you — with strategy, beautiful content, and words that actually connect.
Full-service account management — strategy, content planning, posting, engagement, and growth. You focus on your work; I handle your online presence.
Captions, bios, email sequences, website copy — words crafted to speak directly to your audience and move them to action. No filler, just resonance.
Scroll-stopping graphics, carousels, and templates that look and feel unmistakably like you. Visual storytelling with strategy baked in.
Quick, polished edits for your everyday social content — Reels and short-form videos that hook viewers in seconds. (Want next-level, pro-grade editing? Keep scrolling — I’ve got someone for that. 👀)
Research-backed hashtag sets that get your posts into the Top 9 — reaching thousands of fresh eyes beyond your current followers.
Monthly reporting, KPI tracking, and strategic pivots based on data. Your growth isn’t left to guesswork — it’s planned, measured, and compounded.
These are self-initiated mockups I designed before AI tools existed — built to show potential clients my style and range before I had formal experience. All created from scratch, completely original, and yes — this was all before AI became a thing.
I keep the complete collection private to protect my clients. Drop your email and I’ll send it to you personally — not through a bot, not through an auto-reply. Just me, saying hi. 🌸
(You’ll hear back within 24 hrs — I actually read every single one.)
Request the Full Portfolio ✦These aren’t hypotheticals. These are screenshots from real client accounts after I got to work.
Real words from real humans who trusted me with their voice.
A discovery call where we talk your brand, your goals, your audience, and what success looks like for you.
Deep dive into your voice, your values, and what makes your work worth sharing — because it absolutely is.
A custom content plan made specifically for your goals, your audience, and your platform. No templates. No copy-paste.
Content goes live, results get tracked, and we refine and grow — together. I treat your brand as my own.
Handling social media on your own can drain your energy in the long run. Let’s build a presence that works — so you can focus on the work that matters most.
First — tell me who you are: